Case Study: Dossier achieves stronger organic search acquisition with Incrementors' SEO strategy

Dossier grows organic search with Incrementors in 4-6 months

The customer, Dossier, a direct-to-consumer fragrance brand on Shopify, faced the challenge of growing its organic search traffic. Its core strategy of offering alternatives to designer fragrances was hindered because it could not sustainably rank on trademarked competitor brand terms. The vendor, Incrementors, was engaged to develop a compliant national SEO strategy.

Incrementors designed a solution centered on a notes-based taxonomy, creating programmatic landing pages for fragrance notes and profiles to capture long-tail search intent. They automated internal linking between these pages and product listings and improved site speed for better mobile performance. This strategy successfully shifted the brand's organic search acquisition away from non-compliant terms to sustainable, category-based queries.

Dossier