Case Study: Dogtopia achieves stronger local map pack visibility and web traffic with Incrementors' Franchise Local SEO Strategy

Dogtopia scales local SEO across 200+ franchise locations with Incrementors

The customer, Dogtopia, a national dog daycare and boarding franchise, faced a challenge with its 200+ locations. Individual franchisees were creating inconsistent Google Business Profiles and local content, which diluted the central brand's authority and confused local search ranking signals. The vendor, Incrementors, was engaged to provide a Local SEO solution to address this fragmentation.

Incrementors implemented a four-step strategy to consolidate Dogtopia's local search presence. This involved creating an SEO governance framework, centralizing GBP management, standardizing location page templates, and building local content clusters. This solution ensured consistency across all franchise locations, maximizing their local map pack presence and increasing web traffic.

Dogtopia