Case Study: Dave's Hot Chicken scales local search and Google Maps visibility with Incrementors

Dave's Hot Chicken scales local search across 4-step rollout with Incrementors

The customer, Dave's Hot Chicken, a fast-casual restaurant chain, was opening dozens of new franchise locations monthly and faced the challenge of ensuring each new store could rank in local search results from its first day of operation. Their rapid expansion was outpacing the capabilities of manual local SEO setup. The vendor, Incrementors, was engaged to provide a multi-location local SEO solution.

Incrementors implemented a four-step strategy that included building a programmatic store locator, automating Google Business Profile onboarding, deploying restaurant and menu schema, and automating local press outreach for citations. This automated, scalable solution ensured every new location launched with a fully optimized online presence, achieving local pack readiness from day one and scaling the chain's local search footprint across North America.

Dave's Hot Chicken