Case Study: Camden Row grows organic revenue with Incrementors

Camden Row becomes second biggest new-customer channel with Incrementors in 4-6 months

The customer, Camden Row, a London-based clothing retailer, faced a significant challenge as its Wix ecommerce site generated almost no organic revenue, relying entirely on paid social for new customers. Its website suffered from a poor technical structure and lacked content that matched commercial search intent. The vendor, Incrementors, was engaged to provide ecommerce SEO services to address this.

Incrementors stabilized the site's URL structure, transformed generic category pages into detailed buying guides, and created new content targeting specific styling and occasion searches. This solution overcame Wix's technical limitations and aligned the organic experience with the brand's paid aesthetic. As a result, Camden Row saw significant improvements in keyword rankings, and organic search became its second-largest channel for new customers.

Camden Row