Case Study: Bearaby boosts AI search visibility with Incrementors

Bearaby boosts AI visibility across 3 engines with Incrementors

Bearaby, a Shopify-based weighted blanket and home wellness brand, faced the challenge of being overlooked by AI answer engines like ChatGPT and Perplexity. These engines were recommending generic retailers and legacy brands instead of Bearaby's products, ignoring their unique sustainable design story. To address this issue, they partnered with the vendor Incrementors for AI SEO and Generative Engine Optimization (GEO) services.

Incrementors implemented a four-pillar strategy to increase Bearaby's AI search visibility. This involved consolidating the brand's entity across knowledge graphs, optimizing content for conversational queries, running a digital PR campaign in sleep science publications, and layering structured FAQ and product schema markup across the site. The solution successfully positioned Bearaby for discovery and recommendation within LLM-driven queries, though the case study does not provide specific measurable results.

Bearaby