Case Study: Beacon Ridge Advisors boosts qualified enquiries with Incrementors national SEO

Beacon Ridge Advisors boosts pipeline in 10 weeks with Incrementors

The professional services outsourcing firm Beacon Ridge Advisors, a Chicago-based firm operating on WordPress, faced a challenge with its national SEO strategy. Despite a strong referral pipeline, its website generated almost no qualified organic enquiries because its service pages were generic and lacked industry-specific content, failing to match the function and industry queries used by its target buyers. To address this, the vendor Incrementors was engaged.

Incrementors implemented a strategic solution by first mapping a matrix of the firm's services against its target industries. They then rebuilt the site's pages around these specific function-by-industry combinations and created a supporting content layer. This approach, coupled with a tightened proposal funnel, successfully grew the firm's qualified enquiries. The results included significant improvements in keyword rankings, and search became a major pipeline for delivering proposal-ready buyers, reducing the firm's sole reliance on referrals.

Beacon Ridge Advisors