Case Study: B2B Dental Manufacturer Nearly Doubles Clicks with Incrementors

B2B Dental Manufacturer nearly doubles clicks with Incrementors as CTR rises 0.18% to 0.31%

The customer, a B2B dental manufacturer called Guided Excellence, faced a challenge where its website was attracting a high volume of consumer-intent searches from patients, rather than its true audience of implant dentists. This misalignment resulted in 88,715 impressions generating only 162 clicks, a sign that the site was visible to the wrong audience who would never convert. The vendor, Incrementors, was engaged for a B2B SEO and content strategy to realign this targeting.

Incrementors implemented a strategy focused on clinician-intent keywords, positioning the founder as a key differentiator, and creating a new video pipeline. This approach successfully doubled organic clicks from 162 to 317 and increased the click-through rate from 0.18% to 0.31%. Additionally, the new YouTube channel created 303 sessions on a channel that previously did not exist for the business, effectively opening a new marketing channel.