Case Study: Ana Luisa improves organic traffic and technical SEO with Incrementors

Ana Luisa boosts organic traffic 15% with Incrementors

The fine jewelry DTC brand Ana Luisa faced a challenge where organic search accounted for less than 15% of its traffic, leaving it overly reliant on paid social ads with a climbing customer acquisition cost. To address this vulnerability, the brand engaged Incrementors for a national SEO service.

Incrementors implemented a four-step technical SEO strategy for the Shopify site. This involved restructuring the collection hierarchy, capturing seasonal intent with targeted landing pages, applying product and image schema for rich results, and building content clusters while improving site speed. As a result, Incrementors helped Ana Luisa achieve a 15% increase in organic traffic.

Ana Luisa