Case Study: 30-15 Tennis Academy achieves 550% Organic Traffic Growth with Incrementors Local SEO

30-15 Tennis Academy boosts organic traffic 550% in one quarter with Incrementors

The 30-15 Tennis Academy, a premier tennis academy in Glendale, California, faced a significant challenge with online visibility. Despite its high-quality coaching program, the academy was functionally invisible in search results, generating only 712 impressions in 90 days and struggling to compete against lower-priced alternatives. The vendor, Incrementors, was engaged to implement a local SEO strategy to address this.

Incrementors executed a comprehensive local SEO plan that included optimizing the Google Business Profile, creating location-specific service pages, and developing content around the academy's unique ball-color pathway system. This strategy dramatically increased the academy's search presence. As a result, organic traffic grew by 550% in one quarter, with sessions increasing from 127 to 825 and impressions jumping from 712 to 4,411.

30-15 Tennis Academy