Case Study: Wickes achieves 9:1 ROI with Increasingly

Wickes boosts AOV by 55% with Increasingly

Wickes wanted to help customers find everything they needed for home improvement projects and sought to emulate the personalized in-store experience by providing hyper-relevant product merchandising on their digital channels. To achieve this, they partnered with Increasingly and utilized its AI product bundling and dynamic recommendations service.

By implementing Increasingly's platform, Wickes achieved significant results, including a 72% increase in items per order and a 55% rise in average order value, which contributed to a 7.5% uplift in site revenue. The success of the solution led to plans for a wider rollout, with Increasingly also being deployed across Wickes' 230 physical stores to drive further up-selling and cross-selling opportunities.

Wickes