Case Study: U.S. Polo Assn. achieves 32% AOV growth with Increasingly AI Bundling

U.S. Polo Assn. boosts AOV by 32% with Increasingly

U.S. Polo Assn. was facing a challenge where its successful strategy of using discounts to drive conversion was eroding profits through free shipping and diminishing the brand's perceived value. The company partnered with the vendor Increasingly to implement its AI Bundling platform, aiming to enhance product discovery and increase average order value (AOV) by at least 10%.

By using Increasingly's AI platform to help customers complete their look, the solution drove significant results. U.S. Polo Assn. achieved a +32% increase in AOV and added 1.4 more items per order. The vendor, Increasingly, was responsible for driving 8% of the overall site revenue, greatly exceeding the initial goal.

U.S. Polo Assn.