Case Study: Travis Perkins achieves +133% ROAS with Increasingly

Travis Perkins boosts ROAS by 133% with Increasingly

Travis Perkins, a UK-based building merchants and home improvement retailer, faced the challenge of operating in a highly competitive sector. They wanted to increase their impression share in Google search results quickly without affecting their profitability and ROI. To address this, they turned to Increasingly for its product bundling solution.

Increasingly implemented its AI-powered product bundling for Google Shopping ads. This solution led to outstanding results for Travis Perkins, including an 11% increase in average order value and a 133% higher return on ad spend. Additionally, they achieved a 53% reduction in cost per transaction, significantly boosting their commercial performance.

Travis Perkins