Case Study: Denby achieves 50% higher AOV with Increasingly AI Bundling

Denby boosts AOV by 50% with Increasingly

Denby, a pottery company, faced the challenge of improving its average order value (AOV), particularly on mobile devices which accounted for 70% of its site revenue. To tackle this, Denby partnered with vendor Increasingly to test its AI Bundling technology to optimize the customer experience on small screens.

By implementing Increasingly's AI solution, Denby achieved a 50% increase in average order value. The bundles created by Increasingly went on to drive 29% of the site's total revenue, significantly contributing to the business's performance.

Denby