Case Study: City Plumbing increases AOV by 81% with Increasingly

City Plumbing increases AOV by 81% with Increasingly

City Plumbing, inspired by the success of its parent company, sought to increase its average order value and drive incremental revenue. To meet this challenge, the company partnered with Increasingly to implement its AI product bundling and dynamic recommendations service.

By leveraging Increasingly's AI technology to create optimized product bundles and collections, City Plumbing achieved significant results. The vendor's solution led to a +81% increase in average order value, a +63% rise in items per basket, and drove 10% of the site's overall revenue, making bundling a key part of its online strategy.

City Plumbing