Case Study: bareMinerals achieves 39% AOV growth with Increasingly AI bundling

bareMinerals boosts AOV by 39.4% with Increasingly

bareMinerals sought to significantly increase its average order value through online channels without relying on promotions. The company needed a technology partner to intelligently bundle products to improve customer experience and grow revenue, and they selected Increasingly for its AI bundling solution.

Using Increasingly's AI, bareMinerals was able to serve intelligent product combinations to customers based on their actual wants. This solution drove an 8% increase in overall site revenue and achieved huge growth for previously low-performing SKUs, including a 24% boost for makeup brushes. Most significantly, bareMinerals saw a 39.40% increase in average order value thanks to Increasingly.

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