Case Study: Avon achieves a 22% increase in AOV with Increasingly AI Bundling

Avon boosts AOV by 22% with Increasingly

Avon, a major beauty company, was focused on growing its direct-to-customer online channel. Their challenge was to help customers find all the products needed for their beauty regime, with a specific goal of increasing their average order value by at least 10%. To achieve this, they turned to the vendor Increasingly and its AI Bundling service.

Increasingly implemented its AI Bundling solution to show customers relevant product recommendations based on what they were looking to buy. This strategy was highly successful, resulting in customers purchasing 1.1 more items per order and driving a 22% increase in average order value. The solution from Increasingly also drove 6% of the site's overall revenue, exceeding Avon's initial targets.

Avon