Case Study: Wazobet achieves higher player acquisition with Income Access

Wazobet - Customer Case Study

Wazobet, a Nigerian online betting bookmaker founded in 2011, was looking to grow its presence in a highly competitive iGaming market while building and retaining a loyal player base. To do this, it turned to Income Access for support with PPC advertising, including help getting its Google ad account approved.

Income Access managed Wazobet’s PPC campaigns, testing different bidding strategies, keywords, and ad copy to optimize performance and focus on high-value player acquisition. The results included more than 2,000 players acquired, over 2 million impressions in four months, a cost per conversion under $5, and a lifetime search campaign conversion rate of 8.62%, well above Google’s 3.75% benchmark.

Wazobet