Case Study: Wazobet achieves increased player acquisition with Income Access

Wazobet acquires more than 2,000 players with Income Access

Wazobet, a Nigerian online betting bookmaker, faced the challenge of establishing a presence in the highly competitive Nigerian iGaming market. As a relatively new player competing against industry giants, they needed to acquire and retain a loyal player base. Their specific hurdle was getting a Google ad account approved to run pay-per-click (PPC) campaigns for player acquisition. They partnered with vendor Income Access for support and to manage their PPC efforts.

Income Access provided the solution by securing Google ad account approval for Wazobet and taking full ownership of their PPC campaign management. The vendor executed various bidding strategies and conducted split testing on keywords and ad copies to optimize for high-value player acquisition. The results were significant: over a four-month period with a budget of $10,000-$15,000, the campaigns delivered over two million impressions and acquired more than 2,000 players. Income Access achieved a lifetime conversion rate of 8.62% for search campaigns, more than double Google's benchmark, with a cost per conversion under $5.

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