Case Study: Smarkets achieves 65% acquisition growth with Income Access

Smarkets grows acquisition 65% with Income Access

Smarkets, a London-based betting exchange and sportsbook operator, sought to build a reliable affiliate program to increase brand awareness for its two unique products, Smarkets and SBK. Their challenge was to develop this program and support the launch of the new SBK app by providing affiliates with the real-time data and tools needed to optimize their marketing campaigns effectively. To achieve this, they partnered with the vendor Income Access and its affiliate marketing technology.

By implementing Income Access's award-winning tracking and reporting software, Smarkets provided its affiliates with a centralized platform for performance data and marketing materials. This solution delivered significant results, including a 65% growth in acquisition for Smarkets. The program saw a 183% increase in active affiliates and a 256% growth in SBK traffic via affiliate channels, demonstrating the successful partnership with Income Access.

Smarkets