Case Study: Smarkets achieves 65% acquisition growth with Income Access

Smarkets - Customer Case Study

Smarkets, a London-based betting exchange and sportsbook operator founded in 2008, wanted to build a reliable affiliate program to support its growing brands, including the newer SBK sportsbook app. To help expand awareness and reach new users, Smarkets partnered with Income Access and used its affiliate tracking and reporting software.

Income Access helped Smarkets build out a centralized affiliate marketing network with real-time performance data, easy access to marketing materials, and stronger support for partners. The results included 65% growth in acquisition, 183% growth in active affiliates for SBK, and 256% growth in SBK traffic via affiliate channels, helping Smarkets scale both products more effectively.

Smarkets