Case Study: Sky Racing World boosts subscribers, engagement, and app visibility with Income Access

Sky Racing World grows newsletter subscribers by 27.5K+ with Income Access

Sky Racing World, a subsidiary of Australian wagering leader Tabcorp, partnered with the vendor Income Access to grow its digital presence. Their challenges included expanding their newsletter subscriber base, increasing visibility for their live racing app (SRW Live), and strengthening their community in new markets through more effective newsletter and social media marketing.

Income Access implemented a strategy focused on optimizing newsletter content and frequency, including adding a second weekly mailer, and executing targeted paid social media campaigns. The results were significant: newsletter subscribers grew by over 27,500 since 2020, opens increased by 20,000 in a three-month period, and social efforts reached nearly 1.8 million users with over 150,000 link clicks, greatly increasing brand visibility for Sky Racing World.

Sky Racing World