Case Study: Sky Racing World grows newsletter subscribers and social reach with Income Access

Sky Racing World - Customer Case Study

Sky Racing World, a subsidiary of Tabcorp, wanted to grow its newsletter audience, increase engagement across its horse racing content, boost social media reach, and drive awareness and downloads for its SRW Live app. To support these goals, the company partnered with Income Access, using its marketing support for newsletter management, social media campaigns, and user acquisition efforts.

Income Access optimized Sky Racing World’s newsletter content and template, added a second weekly mailer, and managed paid Facebook campaigns to expand reach and app visibility. The results included more than 27.5K new newsletter subscribers since 2020, a 20K+ increase in newsletter opens over three months, and over 1.8M users reached with 150K+ link clicks from social campaigns over the last 3+ years.

Sky Racing World