Case Study: Monkey Knife Fight boosts affiliate growth with Income Access

Monkey Knife Fight - Customer Case Study

Monkey Knife Fight, a U.S. daily fantasy sports site acquired by Bally’s Corporation, needed help educating affiliates and users about its unique DFS-style product and building a strong partner network. To support that effort, the company worked with Income Access, using its affiliate program management and tracking software to promote the brand and explain its innovative fantasy contests.

Income Access provided dedicated affiliate management, onboarding, education, and robust tracking for Monkey Knife Fight’s program, while accommodating flexible commission structures such as entry fee share options. The results were significant: MKF exceeded 300 affiliates onboarded, and in year two saw year-over-year increases of 1,231% in registrations, 901% in FTDs, and 505% in wager entries, helping drive the brand’s rapid growth and eventual $90 million acquisition by Bally’s.

Monkey Knife Fight