Case Study: Monkey Knife Fight accelerates affiliate growth with Income Access

Monkey Knife Fight boosts registrations 1,231% with Income Access

Monkey Knife Fight, a unique daily fantasy sports operator, needed to educate the market on its innovative product and build a vast affiliate network to drive growth. They partnered with vendor Income Access to manage their affiliate program, leveraging their expertise and software to achieve these goals.

Income Access provided dedicated support to onboard and educate affiliates on the Monkey Knife Fight brand. They implemented a pioneering commission structure and used their robust tracking software to ensure transparency. This solution led to over 300 affiliates being onboarded, resulting in a 1,231% year-over-year increase in registrations. The program's success significantly contributed to Monkey Knife Fight's growth, culminating in its acquisition by Bally's Corporation for $90 million.

Monkey Knife Fight