Case Study: Lucky Elektra grows affiliate-driven deposits and conversions with Income Access

Lucky Elektra grows affiliate network to 138 active partners with Income Access

Online casino and sportsbook Lucky Elektra partnered with Income Access to address the challenge of building its user base and increasing brand awareness as a newer player in the iGaming industry. The company aimed to leverage affiliate marketing to reach new customers and expand into new markets and verticals, such as crypto payments.

Income Access implemented an affiliate program for Lucky Elektra, focusing on building a network of partners to promote the brand's unique games and offers. The results were significant, with active affiliates growing from 12 to 138, over 1 million deposits originating from the program, and a conversion rate reaching 59%. Income Access helped drive a nearly 8700% growth in Net Gaming Revenue (NGR) within the first seven months of the partnership.

Lucky Elektra