Case Study: Kwiff grows its affiliate network and deposits with Income Access

Kwiff - Customer Case Study

Kwiff, a next-generation sports betting and casino app, wanted to expand beyond its initial UK brand awareness and build a stronger affiliate marketing strategy to reach new users, promote its gamified betting experience, and support international growth through the betkwiff brand. To do this, kwiff partnered with Income Access and its affiliate marketing platform and in-house affiliate management services.

With Income Access, kwiff built and optimized its affiliate network to drive traffic to its unique supercharged betting product and casino offering. The partnership delivered strong results, including 23,000+ affiliate registrations, 15,000+ first-time depositors, nearly £8 million in deposits, and 73% of affiliates retained since launch, with monthly deposits growing from about £45,000 in March 2021 to more than £920,000 in April 2022.

Kwiff