Case Study: FanDuel achieves rapid affiliate channel growth with Income Access

FanDuel grows affiliate channel revenue 356% with Income Access

FanDuel, a leading fantasy sports brand, needed to efficiently educate the market and profitably scale its user acquisition after its in-house affiliate program was exhausted. The challenge was to find a more robust tracking and reporting platform to manage rapid growth and prove the business was scalable to investors.

The solution was a seamless migration to the Income Access platform. This provided FanDuel with the tools for streamlined affiliate recruitment and detailed analytics, resulting in an 88% year-on-year growth in active affiliates and a 356% year-on-year growth in gross revenue from the affiliate channel. Income Access enabled FanDuel to scale its player acquisition efforts significantly.

FanDuel