Case Study: FanDuel achieves scalable player acquisition with Income Access

FanDuel Affiliate Scaling Player Acquisition through Affiliates

FanDuel Affiliate, the affiliate marketing arm of FanDuel, needed a more scalable way to educate fantasy sports players and drive acquisition as its in-house affiliate programme quickly exhausted its early partnerships. To prove growth potential to investors and reach more customers, it turned to Income Access for a more robust tracking, reporting, and affiliate management platform.

Income Access provided a seamless migration to its platform, along with custom tracking, analytics, reporting, and streamlined affiliate recruitment. With Income Access, FanDuel significantly expanded its programme, achieving 88% year-on-year growth in revenue-generating affiliates and 356% year-on-year growth in affiliate channel revenue in 2014, while also growing gross revenue by 294% to 356% across the years highlighted.

FanDuel Affiliate

Frank Locascio

Marketing Manager