Case Study: ETX Capital achieves stronger trader acquisition and affiliate growth with Income Access

ETX Capital Expands Acquisition Strategy and Enjoys Strong Returns with Affi liate Channel

ETX Capital, a long-established financial services firm, wanted to expand the reach of its trader acquisition strategy while gaining better product-level visibility into affiliate performance. To support this, it turned to Income Access and its affiliate marketing platform, seeking stronger data segmentation, reporting, and the ability to build custom commission structures for different affiliate needs.

Using the Income Access platform, ETX Capital implemented robust reporting analytics, a commission module for bespoke CPA structures, and a payments module to help ensure accurate monthly payouts. The result was sustained affiliate-channel growth, including three straight years of increases in currency volume and currency bets, plus a 228% rise in wagering accounts, 222% growth in active accounts, 147% more depositing accounts, and a 290% increase in total trades from 2014 to 2017.

ETX Capital

Kunal Vaghela

Head of Affiliates