Case Study: CASHPOINT achieves affiliate growth with Income Access

CASHPOINT Partners Grows with Strategic Tools and Management Services from Income Access

Cashpoint, a long-established sports betting and entertainment company with brands across Germany, Austria, Great Britain, and Denmark, wanted to strengthen its affiliate channel. Working with Income Access and its affiliate platform/services, the company aimed to build affiliate trust through transparent reporting and reliable payments, add flexibility in commission structures, and improve day-to-day support for partners.

Income Access implemented a platform-backed affiliate programme with dedicated support, transparent reporting, flexible deal types, and streamlined monthly payments. The results included 108% year-on-year growth in affiliate-generated registrations, 120% growth in active accounts, 55% more first deposits, 68% more deposit accounts, 38% higher player deposits, and a 275% increase in affiliate commission payments.

Cashpoint

Gottf Ried Sorf

Partners Head of Sales Online & Product Online