Case Study: Caesars Interactive Entertainment achieves 35% net revenue growth with Income Access

Caesars Interactive Entertainment grows affiliate net revenue 35% with Income Access

Caesars Interactive Entertainment (CIE), a subsidiary of Caesars Acquisition Company, faced challenges in educating its affiliates on navigating New Jersey's legal iGaming requirements and in effectively monitoring their performance. To address this, CIE partnered with vendor Income Access and leveraged its affiliate management platform and services.

The solution implemented by Income Access included using its platform's Ad Serving and Ad Replacement tools to manage promotional content and effective communications to educate and update affiliates. This resulted in significant measurable growth for CIE, including a 35% year-on-year net revenue increase and a 45% increase in player registrations, demonstrating the successful impact of the partnership with Income Access.

Caesars Interactive Entertainment (cie)