Case Study: Caesars Interactive Entertainment boosts affiliate growth with Income Access

Caesars Interactive Entertainment - Customer Case Study

Caesars Interactive Entertainment Inc. (CIE), which operates CaesarsCasino.com and other Caesars online properties, needed help navigating New Jersey DGE affiliate licensing requirements and keeping affiliates informed as promotions and marketing materials changed. The company turned to Income Access, using its affiliate management platform and support to better educate affiliates and manage its New Jersey iGaming program.

With Income Access, CIE improved affiliate communications, used Ad Serving and Ad Replacement tools to keep banners current, and leveraged detailed reporting analytics to track performance at the player and banner levels. The result was strong growth for CaesarsCasino.com, including a 35% year-on-year net revenue increase, a 45% increase in player registrations, and an average monthly 44% rise in affiliate commissions over a 12-month period.

Caesars Interactive Entertainment Inc.