Case Study: BetRegal achieves brand growth and user acquisition with Income Access

BetRegal grows Twitter to 10,000 profile visits with Income Access

BetRegal, a casino and sports betting operator, aimed to build its brand and player base in both its established UK/Ireland markets and the emerging Canadian market. Their challenge was to grow through affiliate marketing and social media channels, requiring strategies to educate new audiences and build a community. They partnered with the vendor Income Access to achieve these goals.

Income Access implemented a solution focused on strategic partnerships, social media campaigns, and affiliate optimization. This included securing sponsorships with the CFL and PGA of Canada and executing targeted paid and organic social campaigns. The results were significant, including a 229-follower increase and 10,000 Twitter profile visits in a single month. Facebook ads generated over 1,500 new sign-ups and more than €7,000 in deposits. Income Access also helped drive a 19% increase in affiliate Net Gaming Revenue (NGR) over three months.

BetRegal