Case Study: BetRegal grows brand awareness and user acquisition with Income Access

BetRegal - Customer Case Study

BetRegal, a fully licensed real money casino and sports betting operator, partnered with Income Access in 2019 to grow its affiliate marketing and social media presence. The company needed to build awareness in both its established UK and Ireland markets and its emerging Canadian market, where it had launched a new free-to-play social gaming product and wanted to develop a community of players.

Income Access supported BetRegal with social media campaigns, acquisition ads, partnership promotions, and affiliate channel optimization across Canada, the UK, and Ireland. The results included 229 new Twitter followers and 10,000 profile visits in August alone, 5x more Twitter profile visits than July, 1,500+ sign-ups from Facebook ads since 2020, more than €7K in deposits from Facebook-promoted users in 2021, and a 19% increase in NGR over the last three months.

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