Case Study: BetAmerica achieves 159% monthly net revenue growth with Income Access

BetAmerica grows affiliate programme 159% month-on-month with Income Access

BetAmerica, a major US online race betting operator, faced the challenge of managing multiple marketing channels and needed to educate its affiliates on a European profit-sharing compensation model. They turned to vendor Income Access for a new affiliate marketing platform and tracking solution to grow their program.

Income Access implemented its platform and provided a dedicated affiliate manager to support BetAmerica. The solution included the Income Access Ad Serving tool for multi-channel tracking and campaign management. This led to a massive 159% average month-on-month growth in net revenue, allowing BetAmerica to successfully scale its program before eventually bringing its management in-house.

BetAmerica