Case Study: BetAmerica grows its affiliate programme 159% month-on-month with Income Access

BetAmerica Grows Affiliate Programme 159% Month-on-Month with Income Access

BetAmerica, one of the largest independent race betting websites in the US, needed a new affiliate marketing platform to support its growing business, including a newly launched Daily Fantasy Sports brand and an upcoming mobile site. The company also wanted to manage multiple channels more effectively and educate US affiliates on the European profit-sharing compensation model, while gaining better tracking and reporting across campaigns.

Income Access re-launched BetAmerica’s affiliate programme on its platform and provided managed support, including a dedicated affiliate manager and the Income Access Ad Serving tool for multi-channel tracking, A/B testing, and geo-targeting. The result was rapid growth in acquisition efforts, with net revenue increasing at an average of 159% per month over just over a year, before BetAmerica transitioned to a self-managed programme with continued momentum.

BetAmerica

Peter Laverick

Director of Marketing