Case Study: will bank achieves 90% reduction in fraud losses and 80% reduction in account takeovers with Incognia

will bank achieves 90% reduction in fraud losses and 80% reduction in account takeover (ATO) on mobile

will bank, a high-growth challenger bank with roughly 1.6 million customers and millions of monthly mobile logins, was targeted by social-engineering attacks on social media that allowed fraudsters to use stolen credentials to access accounts and perform fraudulent transactions. To stop credential-based account takeover while keeping authentication friction low for legitimate users, will bank integrated the Incognia location risk-based authentication solution (Incognia SDK and risk scoring APIs) into its iOS and Android apps.

Using Incognia’s location-behavior risk scoring and device watchlist—after analyzing more than 72 million login attempts and benefiting from an 83% location opt-in—will bank reduced fraud losses by 90% and account takeover (ATO) incidents by 80%, recorded zero ATOs for users with location enabled, delivered frictionless authentication for 93% of legitimate users, achieved a 0.0013% false positive rate, and realized a 480% ROI.

will bank

Iremar Brayner

Head of fraud prevention