Case Study: Leading Social Media App Company achieves 94.9% real-time address verification and 24% higher new-user approvals with Incognia

Social media app increases its automatic address verification rate and streamlines international customer onboarding

Leading Social Media App Company, a hyperlocal social media app with about 30M monthly active users across 11 countries, needed every new user to verify their address but its existing waterfall (phone/email databases and postcard OTPs) only verified ~70% of applicants and performed poorly in international markets. The Trust & Safety team sought a scalable, real-time solution and tested Incognia’s real-time Global Address Validation solution for mobile to improve global onboarding.

Incognia’s SDK uses device sensors to determine a user’s real-time location and compare it to the declared address, returning LOW/HIGH/UNKNOWN risk while preserving privacy (GDPR/CCPA-compliant). After analyzing 30 days of location data from 2.5M new users across 11 countries, Incognia delivered a 94.9% real-time verification rate for users who granted location permission, immediately approved 63% of previously unverified users, and raised the new-user approval rate by 24%, streamlining international onboarding and reducing costs.