Case Study: The Option Group expands its digital presence and growth with Incite Creative

The Option Group expands across 3 states with Incite Creative

The Option Group, a multi-state life care management company, faced significant challenges due to the pandemic and an unclear brand identity. Their marketing was inconsistent, their company name was not descriptive, and they struggled to stand out in a crowded market. They partnered with the vendor Incite Creative to act as their outsourced CMO and develop a new strategic marketing plan.

Incite Creative implemented a comprehensive solution that included a full rebrand, the development of a unique selling proposition, and the creation of a strong digital presence with a new website and a video content strategy. This holistic approach successfully differentiated The Option Group from its competitors. As a result, the company expanded its services across three states, acquired two practices, and saw significant engagement, such as over 700 views on a single video, demonstrating the effectiveness of Incite Creative's strategy.

The Option Group