Case Study: Zee & Co migrates to Magento 2 with Inchoo

Zee & Co migrates to Magento 2 after 9 years with Inchoo

Inchoo partnered with Zee & Co, a UK independent fashion retailer, to tackle the significant challenge of migrating their highly customized Magento 1 website to Magento 2. This complex project was complicated further when the client decided to change their ERP system mid-migration, requiring simultaneous integration on both the old and new platforms, all while ensuring no negative impact on the site's award-winning SEO.

Inchoo successfully executed the migration by carefully planning the code refactoring and leveraging their eCommerce SEO expertise to preserve search rankings. Despite the added complexity of the ERP integration and the pressures of the pandemic on the fashion industry, Inchoo delivered a new Magento 2 store that positioned Zee & Co to capitalize on future eCommerce growth.

Zee & Co