Case Study: The WheelerShip streamlines automotive eCommerce with Inchoo

The WheelerShip boosts sessions 53% with Inchoo

The customer, The WheelerShip, is an online retailer of wheels and wheel accessories based in Glen Cove, New York. They partnered with the vendor Inchoo to transform their eCommerce store using Magento. Their challenge was to create separate websites for retail and wholesale customers while integrating numerous third-party services and customizing the admin area for their specific business processes.

Inchoo implemented a comprehensive Magento solution featuring custom integrations with UPS, eBay, Amazon, Fishbowl Inventory, Zendesk, Zopim, TaxJar, and Braintree. They also developed extensive customizations for the admin area and the wholesale customer registration process. The work by Inchoo resulted in significant measurable improvements, including a 53% increase in sessions, a 54% increase in average session duration, a 36% increase in users, and a 94% increase in pageviews.

The WheelerShip