Case Study: Shop4Runners boosts eCommerce performance with Inchoo's redesign and Magento upgrade

Shop4runners boosts eCommerce with Inchoo after 5+ years of partnership

Inchoo partnered with Shop4runners, a team of running experts with an online store, to address a significant technical debt from their outdated Magento 1.6.2 platform. The challenge was to perform a major upgrade and redesign that would support the customer's deep product expertise and improve the overall online shopping experience.

The solution involved a comprehensive redesign and technical upgrade, including a new navigation structure, a custom shoe sizing feature, and a shoe advisor widget powered by the Findologic search engine. This approach successfully showcased Shop4runners' expertise and was designed to decrease product return rates. Inchoo's efforts resulted in a reinvented eCommerce presence that aligned with the client's goals, leading to a highly satisfied customer who praised Inchoo as an amazing technical partner.

Shop4runners