Case Study: Prima Furniture achieves 500% revenue growth with Inchoo's Magento 2 migration

Prima Furniture boosts revenue 500% with Inchoo

Prima Furniture, Croatia's largest furniture manufacturer and retailer, faced challenges with their outdated eCommerce website, which had limitations in navigation, search, and lacked key information like delivery times. To support their brand repositioning towards a younger audience, they partnered with vendor Inchoo for a redesign and replatforming project.

Inchoo migrated the Prima online store to Magento 2, implementing a new UX/UI design and key custom solutions like a Modular Product type for flexible furniture configuration and an integrated Furniture Assembly Service. This robust platform, integrated with the client's Navision ERP, handled a major traffic surge during the Covid-19 pandemic. The new store propelled Prima Furniture to a 501% increase in total revenue and a 618% increase in mobile revenue year-over-year, establishing it as a major success story.

Prima Furniture