Case Study: Handy Labels modernizes UX and SEO with Inchoo’s Magento 2 migration

Handy Labels launches Magento 2 one month early with Inchoo

Inchoo was engaged by Handy Labels, a label printing company, to migrate its eCommerce store from Magento 1 to Magento 2. The challenge involved not only a platform migration but also a need to modernize the user experience, implement a complex custom product builder for labels, and ensure a robust SEO setup for the new site.

The solution from Inchoo included a full migration to Magento 2 with a custom theme, a redesigned "build your own label" product flow, and bespoke tier pricing logic. Key integrations like Zendesk, Shiptheory, and Mageplaza extensions were implemented. Inchoo delivered the project ahead of schedule and within budget, resulting in a modernized store with enhanced UX and a solid foundation for future growth, including the planned consolidation of the client's second brand onto the same platform.

Handy Labels