Case Study: Construction Fasteners & Tools boosts ecommerce performance with Inchoo

Construction Fasteners & Tools boosts purchases 23% with Inchoo

Inchoo partnered with Construction Fasteners & Tools (CFT), a Canadian industrial supplier, whose outdated website was hindering the online shopping experience with clunky navigation and limited functionality. The challenge was to overhaul this digital presence to better reflect the brand and meet modern customer expectations.

The solution involved a complete redesign using the Hyvä theme, which provided a modern look, improved navigation, and faster performance. Inchoo also integrated new features like auto address lookup and implemented a loyalty program with the Amasty Reward Points extension. The results were significant, with a 23% increase in purchases and an 18% rise in conversion rate just two months after launch. The new brand landing pages also saw a 130% increase in sessions and a 490% surge in revenue.

Construction Fasteners & Tools (cft)