Case Study: Clickable Automotive boosts SEO and UX with Inchoo

Clickable Automotive improves SEO for 102 products with Inchoo

Clickable Automotive, a specialized online car parts store in Australia, faced challenges with the user experience and SEO of its hybrid Magento and WordPress website shortly after launch. The managing director, Lucas O'Brien, engaged the vendor Inchoo to audit and fix issues ranging from a broken search and login functions to critical SEO oversights, aiming to improve rankings and conversion rates.

Inchoo's solution began with a comprehensive assessment of the site, leading to the replacement of WordPress with a Magento blog extension for better maintainability and the implementation of numerous SEO and UX improvements. The Inchoo team fixed core functionality, optimized site structure and metadata, and enhanced the design to clearly communicate the store's purpose, resulting in a stable, optimized platform that met the client's goals and earned high praise for the partnership.

Clickable Automotive