Case Study: The Council of Sports Betting (TOTO) achieves centralized incentives management and sales growth across 1,600 stations with Incentives Solutions

The Council of Sports Betting (TOTO) - Customer Case Study

The Council of Sports Betting (TOTO) needed a centralized incentives system to manage and compensate 1,600 TOTO stations and a nationwide distributor network. The organization faced challenges in planning targets, administering agent compensation, coordinating sales and marketing promotions, and integrating measurement and reporting across multiple systems while maintaining transparency for partners.

Working with Joopy Incentives Solutions, TOTO deployed a centralized SPM platform that consolidated target models, monthly and annual promotions, commission calculations, and integrations with existing architecture, plus web and mobile access for partners. The solution enabled innovative incentive models, streamlined operations and monitoring, boosted sales performance, and delivered significant operational and development cost savings.

The Council of Sports Betting (TOTO)

Eli Ben Simon

Chief information officer