Case Study: Cellcom Israel Ltd achieves rapid ROI, 65% administrative cost reduction and sales uplift with Incentives Solutions' INCENTIVES-PRO

Cellcom aligns its sales force to company’s sales strategy

Cellcom Israel Ltd., a leading Israeli mobile operator serving ~3 million subscribers, needed to boost sales and cut operating costs by overhauling its fragmented incentive-management processes. After evaluating options, Cellcom selected the INCENTIVES‑PRO ICM suite and ran an enterprise‑wide, six‑month implementation (integrating Amdocs billing, SAP and legacy systems) to centralize incentive calculations, reporting, security and divisional management.

The INCENTIVES‑PRO rollout delivered measurable gains: ROI in under one year, administrative process costs down >65%, outsourced incentive support eliminated, and 100% calculation accuracy that ended “shadow accounting.” Sales KPIs rose over 15% (campaigns up to 45%), customer‑service scores improved 4% to the market lead, CSR productivity and training times improved, and the platform now supports 200+ reports, mobile alerts, dashboards and the company bonus program for 4,500 employees.

Cellcom Israel Ltd

Rafi Magen

Chief Planning and Control Officer