Case Study: Thomas Nissan achieves 27 vehicle sales and $45K campaign profit in 30 days with Incentivefox

Thomas NIssan - Customer Case Study

Thomas NIssan, a community-focused Nissan dealership, needed to bring its referral program into the digital era so referrals could be tracked and optimized. They worked with Incentivefox and used the Incentivefox platform to replace their old check-based rewards system and support branded Visa Prepaid Card rewards as a visible brand-awareness tactic.

Incentivefox implemented its referral-management and reward platform, streamlining reward fulfillment and enabling measurement. In a 30-day campaign Thomas NIssan targeted 584 customers, sold 27 vehicles, spent $3,523, and generated $45,077 in total campaign profit (estimated front & back profit $48,600), with a marketing cost per lead of $102 and cost per vehicle sold of $130.

Thomas NIssan

Mitch Tomey

General Manager