Case Study: Larry H. Miller Chrysler Jeep Avondale achieves 48 vehicle sales and $80,902 profit in 30 days with Incentivefox

Larry H. Miller Chrysler Jeep Avondale - Customer Case Study

Larry H. Miller Chrysler Jeep Avondale, a high‑rating Chrysler/Dodge/Jeep dealer in Avondale, AZ, needed to motivate more customer referrals, give employees an easy way to ask for referrals, create a fun reward system, deliver timely payouts without writing checks, and track repeat referrers and employee usage. To address this, they partnered with Incentivefox, deploying a Visa®‑powered Smartphone App and lead‑generation marketing to simplify referral capture and rewards.

Incentivefox’s solution drove strong results over a 30‑day campaign: 48 vehicles sold from 915 targeted customers, $5,498 campaign cost, $108 marketing cost per lead, $115 marketing cost per vehicle sold, and an estimated $86,400 front‑and‑back profit for a total campaign profit of $80,902. Incentivefox’s platform enabled faster payouts, easier employee participation, and measurable increases in referral activity and profitability.

Larry H. Miller Chrysler Jeep Avondale

Johnny Martinez

General Manager